Bogota Letterpress Print

Bogota is said to have the most confusing public transit system in the world. Archie did NOT use that attitude to build this map, but rather took the major gestures to build something that feels effortless to read. He used Monserrate, the giant mountain, as the anchoring landmark. 

ABOUT THE IDEA
Information is more fun to read when it's beautiful. These charts and maps are designed with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.

Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.

8" x 8" Letterpress Print

Printed by hand in NY, NY.